Everything You Need to Know About 301 Redirects
Engage can create 301 redirects for your website to help improve SEO and visitor experience. 301 Redirects help create a user-friendly interface, redirecting traffic from your old site to your newly designed website. Utilizing 301 Redirects will allow you to repair links, replace expired content or reorganize your existing content without visitors ending up on a 404-error page. A 301 redirect can also help to boost your organic traffic.
What are 301 Redirects?
A 301 redirect allows website owners to re-route traffic coming to their site. When a visitor tries to access a Requested URL that is no longer functioning or relevant, they will be automatically redirected to a different destination URL.
When a 301 redirect is used, this would indicate that the requested webpage is permanently moved. The URL's traffic will then be passed on to the Destination URL. Visitors will be redirected in a way that's search engine friendly. The 301 redirect includes an HTTP status code that redirects traffic to another page.
Website or blog owners who create 301 redirects are effectively telling the search engines such as Google that their webpage has been permanently moved. The content will now be found at a different location, known as the Destination URL. The search engines will also pass along any information and clout the redirected URL used to have.
301 redirects are very useful for boosting organic traffic. In the past, the website page ranking would have been lowered, which would have affected SEO. Nowadays, websites can create 301 redirects and still rank highly in Google and other search engines. 301 redirects are created by adding coding to the site's .htaccess file.
When Should a 301 Redirect be used?
301 redirects are used in many situations, the most common being when an old website is replaced with a new website design. Businesses that are overhauling their website or blog so that it's more organized, looks better, or is more user-friendly often use 301 redirects.
301 redirects are also used to redirect traffic away from content that has expired, or that is no longer available. Redirecting traffic can help to improve website functionality and user-friendliness.
301 redirects are useful as they take traffic to a valuable and up-to-date page, rather than showing a 404 error page that says 'page not found' and indicates that the site is dead. New website providers recommend using a 301 redirect to link your new website with your old one. This improves organic traffic and increases SEO, allowing your site to continue ranking in the search engines.
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