Everything You Need to Know About Alt and Description Tags on Images

Engage can help business and blog owners to optimize their sites images by adding alt and description tags. Google and other search engines include images in their results pages. Searches often deliver as many images as they do text-based results. Some visitors search specifically for pictures, so it's a wise idea to ensure that your images are optimized and can be found.

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Why do websites need Alt and Description Tags on Images?

In the modern world, we are bombarded with images daily, and Google even provides images for a searched term at the top of the main search results page. Research shows that people are more likely to click on a link if it contains an image, however many websites are missing out on this fantastic source of organic traffic.


Adding image alt and description tags to all your website's images will help you to improve your SEO and will make your images more visible in Google's search engine.


Adding images to help illustrate your content is a good idea and can help to improve your visitors' reading experience. Many Google users aren't looking for text-based hyperlinked search results; they would rather see the embedded images inside your website. Adding alt text and description tags on your images can turn them into hyperlinked search results, resulting in more organic visitors to your site.

What Is Alt Tags?

Alt and description tags are sometimes known as "alt tags" or "alt descriptions." These terms all refer to the written copy that's attached to an image on a website. This text will appear in place of the pictures on a website in the event that the image fails to load. The alt text is also used to help visually impaired readers who rely on screen-reading tools to describe images.


The main reason businesses add alt, and description tags to their images are to allow search engines to rank the website higher up the search results. Optimizing your site's images by adding alt and description tags will enable you to create a much better user experience.


Alt and description tags can be added to your images through the site's content management systems (CMSs). The images rich text module can be edited by clicking on the image in the blog post before its published. Alt and description tags can also be added to previously published blog posts by using the editing feature to create tags and optimize the image.

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