Dynamic Serving

Mobile-friendly optimization is a must-have in terms of SEO best practices.

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Dynamic Serving is a configuration in which the server returns different HTML and CSS codes on the same URL depending on which user requests the page data:

  • Mobile,
  • Tablet, or
  • Desktop


Dynamic Serving provides different code segments to each device, but all on the same URL.


Google has its own mobile-friendly ranking algorithm, explicitly intended to boost mobile-friendly pages in its mobile search results.


Since web users browse the internet from all sorts of mobile-friendly mobile devices sold today. Mobile-optimized and mobile responsive websites well equipped for the multi-screen consumer interactions must be a development priority; it is, after all, a significant ranking signal for Google.



To reach every screen and provide your visitors a seamless, mobile-friendly and mobile responsive experience, you need to understand the various options available and start building a great user experience (UX) and user interaction (UI) interface.

There are three options when preparing your website for mobile-friendly optimization; these options include:

Dynamic Serving: a single URL code and different HTML codes; the web content display is dependant on the user's device.

Responsive Design: a one-to-one pairing of URL and HTML code, adaptable content to the user's device and screen size.

Separate Mobile Site: here are two URLs and separate HTML codes. The server redirects to the appropriate site depending on the user's device.



Each one of these options will play a role in enhancing your site's mobile-friendly site capabilities and boosting your site's UX.

Dynamic Serving

Your website will use a distinct HTML and another separate CSS code with dynamic Serving, from one user to another, through the same URL. Think of this combination as the perfect sequence between responsive web design, dynamic mobile optimization, and a separate mobile website.

Dynamic Servingperfectly customizes the user experience, with layouts designated to a range of devices. And Dynamic Serving is easier to modify, letting you interfere solely on one screen size, leaving everything else unchanged. Possibility to design all kinds of pages for all sorts of devices, from smartphones, tablets and wearables to smart TVs. There is less confusion among users because of the single URL. And no need for complex interventions.

Dynamic servicing is easier to optimize for search engines providing faster page load times. But you must have a competent IT staff to manage all the code requirements and content updates.

Responsive Web Design

Responsiveness implies that the browser will deliver the same HTML code from the same URL address, regardless of the device: desktop, laptop, tablet, mobile phone, non-visual browsers. All applications will give the same information, adjusted to fit the screen size, following fluid grids and pre-defined breakpoints!

Responsive web design has several drawbacks such as the:

  • The recognition of longer load times for large pages
  • Less flexibility in mobile-friendliness and user experience
  • Higher risk of data inflating, forcing users to download excessive information
  • Higher failure rates when optimizing desktop and mobile user experiences

Dedicated Sites

A dedicated website allows you to host a mobile version of your content, only on a different URL. One can use a mobile sub-domain, a different domain or even a sub-folder with the same purpose.


Dedicated Websites imply the user detection, client or server-side, indicates which of the two URLs to display, depending on the user's device. The better the UX, the better the website as it is specifically optimized for mobile devices. Easier access, faster page load times-frames. The one major con is the higher costs in terms of implementation, maintenance, and even marketing. And there are more challenges with user redirecting and cross-linking between the two platforms and still needing responsive elements since there are so many mobile devices with different screen resolutions and sizes.


The bottom line is that many people seem to think that responsive web design is the only solution for mobile-friendly optimization. But, responsiveness alone is not your only toolkit and not your best option when adding a dedicated mobile website or using dynamic Serving to offer your users the best possible mobile experience.



Dedicated Websites imply the user detection, client or server-side, indicates which of the two URLs to display, depending on the user's device. The better the UX, the better the website as it is specifically optimized for mobile devices. Easier access, faster page load times-frames. The one major con is the higher costs in terms of implementation, maintenance, and even marketing. And there are more challenges with user redirecting and cross-linking between the two platforms and still needing responsive elements since there are so many mobile devices with different screen resolutions and sizes.

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