The Importance of Page Titles
The title tag of a webpage performs several important functions in Search Engine Optimization (SEO) results. The title also provides a pertinent connection to the user, and in the display of the page in the browser. A well-designed, carefully crafted page title is one critical element of the overall SEO and response process, adding to the overall effectiveness of searching for a website in Google and other search engines.
The Importance of the Title in SEO
The page title is the first glimpse into the content of a page, both to the search engine and to the user. When Google or other search engines read a page, the title provides information about the content that the search engine can then use to determine how relevant the page is to the keywords in the search. A creative, well-crafted page title is the first step toward generating an accurate search response for the user. In most cases, when Google or other search engines respond on the search engine response page, those responses display the page title as a link for the user to select.
Making the Title Relevant
Since the page title is usually displayed to the user on the search engine response page, having accurate, relevant information in the title is critically important. The web designer must craft a title that doesn't just grab attention and then proceed to disappoint the user. Instead, the title should represent a good cross-section of the information on the page, leading the user to click and read further.
Key Practices in Title Selection
There are several important factors to consider in creating the page title. The designer should make it compelling, intriguing, and concise. Don't flare the message in all caps, and don't overdo the use of keywords. Avoid cramming in cryptic data that confuses the reader. Make the title genuinely attractive. Give it enough information to entice the user to click in and see the content. Try to include your brand or company name, to promote yourself and develop recognition. The title length needs to be kept short, usually under 55 characters, so make every detail count.
Tab Identity
Another feature of a well-crafted page title is in the user's browser. Whenever there are multiple tabs open, the page title is displayed on the browser's tab, reminding the user of the page they are viewing. This makes navigating the browser easier for the user, and it keeps a constant reminder of your page and its contents in the forefront for the user to see.
1221 Brickell Avenue, Suite 900
Miami, FL 33131