Why a Mobile-Friendly Design Matters

What Are The Benefits of a Mobile-Friendly Website?

If you are still not convinced of the importance of having a mobile-friendly website, take a look at the following benefits:

Improves user experience

A user who can't easily browse and read your website's contents from their mobile device will likely leave the site demotivated. If mobile users encounter problems when browsing websites, most of them abandon the page. An ideal way to improve user experience is by understanding user behavior. Knowing what people do when they arrive at your website helps you optimize for future mobile visitors.

Increased average time on site

With online marketing, you have a limited amount of time to capture a visitor's attention. Mobile Users accessing your websites via devices do so on a touch and go basis. If your visitor can easily navigate your pages and content designed to be mobile-friendly, you increase your conversion rates.

Faster website load speeds

As mentioned before, time is of the essence in the online world, and speed is crucial for your website's success. Studies reveal most mobile users abandon a page in a huff should they are forced to wait for more than 6 seconds for it to load. A website that is not mobile optimized loads slowly on mobile devices. In some scenarios, they may also fail to load at all. However, a mobile-friendly website loads quickly thanks to the code, which is structured to be compatible with all types of mobile devices.

Improved mobile SEO

In case you missed it, Google started rolling out its mobile-friendly algorithm update on 15 April 2015. Google recommends that you build your sites to be as responsive as possible to serve the needs of mobile users. Having a mobile-friendly web design increase the chance of your site ranking well in Google mobile search results. If even a small percentage of your target visitors are on mobile devices, having a mobile-friendly design can significantly boost your online visibility.



Competitive advantage

As technology advances, the number of visitors accessing your company website on mobile devices is expected to snowball. It is critical to ensure that all of your visitors enjoy a positive experience, regardless of the type of device they're using to access the site. A mobile-friendly design retains the attention of the users for longer. However, if your website takes too long to load or is not easy to use on a mobile device, your visitors will quickly move along to a competitor.

Contact Engage For Mobile-Friendly Designs

By now, you understand the importance of mobile-friendly websites in acquiring more customers and increasing sales. You can stay ahead of the competition with a mobile-optimized website. If you need custom business websites without the hustle, contact engage. We design, optimize and manage websites for our clients. Contact us today to learn more.